Sacramento Sustainability Forum 2.0

SSF 2.0 is a public engagement & education platform empowering the community to create a more sustainable society.

2010 July: Product Stewardship



Greg Hayes, President and co-founder of the bio energy company Clean World Partners, speaking at the Sacramento Sustainability Forum (SSF) on July 15, 2010.

Greg Hayes is President and co-founder of Clean World Partners, LLC (CWP), which is a bio energy company building the first solid organics waste-to-energy plant in the United States using technology developed at UC Davis. Hayes is an entrepreneur who has worked in the areas of government, marketing and strategic business consulting for 20 years. He has helped build and launch very successful companies in the financial services space and serves on the advisory boards of a Bay Area consumer software start-up company and Zinc Air, which is a company focused on battery storage for renewable energy production.

Prior to creating CWP, Hayes worked for On-Site Power Systems helping to create a go-to-market strategy for its anaerobic digestion technology, which is he where he developed an appreciation for the incredible and impactful opportunity in waste conversion technology. Formerly, he helped launch Liberty Reverse Mortgage and created the brand from the ground up. His work contributed to the company’s growth from launch to the third largest reverse mortgage company in the United States in just three years. Hayes’ efforts helped lead the company to double in size each of its first three years in business and eventually led to its acquisition by Genworth Financial, Inc, a Fortune 100 company.

Previously, Hayes served as a Managing Director for the Sacramento office of the international public relations firm Hill and Knowlton. His diverse communications background also includes a position as Senior Account Manager with the Sacramento based public relations and advertising firm Runyon Saltzman & Einhorn, and as a legislative aide and press secretary to four state Senators in the California Legislature. Over the course of his career, Hayes has consulted for companies both large and small – providing public affairs assistance to Wal-Mart for seven years and to numerous small and large businesses throughout California.

Renee Taylor, SMUD